| Louis Vuitton in Japan - Teaching Note |
| 作者姓名：Justin Paul; Charlotte Feroul; |
| | 商品編號：8B10M67 |
| 出版日期：2010/10/19 | 內容長度：8 頁 |
Teaching note for product 9B10M067.
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| Louis Vuitton in Japan |
| 作者姓名：Justin Paul; Charlotte Feroul; |
| 商品類型：Case (Pub Mat) | 商品編號：9B10M067 |
| 出版日期：2010/10/19 | 內容長度：20 頁 |
This case deals with the opportunities and challenges of Louis Vuitton, the leading European luxury-sector multinational firm, in Japan, taking into account the unique features of brand management and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but the global economic crisis has presented challenges.Facing a weak economy and a shift in consumer preferences, Louis Vuitton .....more
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